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Ad agency gets inspiration from a dolls’ house

March 21st, 2012

Some people see dolls’ houses as being quaint and old fashioned but not Dutch advertising agency, Muse. 

When asked to create something amazing for the opening of H&M’s new flagship store in Amsterdam, they transformed a historic building into a fantastical dolls’ house.

Using 3D projection mapping, they fashioned a surreal fairytale of 3D lighting and magical effects in a giant dolls’ house.

It might only have lasted three minutes on the night but the spectacle has proved to have a much longer life than that thanks to the abundance of video clips on the internet.

It really does look amazing and unlike any dolls’ house you’ve ever seen.  Take a look for yourself on YouTube.

 

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