The Derbyshire-based company is responding to a recent increase in demand for the traditional dolls’ house, which has always been part of Russian life, just as in the UK.
The development will boost the diversity of dolls’ houses on offer, while the associated products of furniture and accessories will be a perfect fit with the expectations of collectors in Russia.
S&B Toys was established by Andrey Seliverstov with his wife Ilona in 2008 to specialise in dolls’ houses and miniatures, artisan dolls and train sets.
As in the UK and the world over, many customers like to build their collection step by step – while a few are on the lookout for big exclusives, such as the majestic Grosvenor Hall (image attached) and other classical English designs, ready built. Customers will now be able to buy a wide range of collectors’ items, as well as dolls’ houses in QuickStyle and Fully Finished versions.
Russian dolls’ houses embrace Georgian English designs although their tastes include other Classical styles, as well as French, some Art Deco and Victorian, something mirrored in the architecture of their full-size homes.
Dolls House Emporium managing director Jackie Lee said: “We’re very pleased to be working with Andrey’s business as he has an established base in Moscow and rapidly developing a thriving miniatures community.
“There has been a lot of work involved on both sides to make this happen and most of the first shipment has already sold out.
“I know that his customers are very proud to display a showpiece dolls’ house in their home and we will be working with the Russian business to meet their every need moving forward.”
The deal is expected to be worth a six-figure sum over the next 12 months and S&B Toys is also licensed to use The Dolls House Emporium brand name. The UK head office, at Ripley, will support the retail and supply operation with marketing know-how, video, testimonials and the full-colour catalogues for which the company is renowned.